Our Mission

Producing: Clear Direction

There is tremendous potential in the market and ALP offers valuable leading-edge information and resources to help producers take full advantage of the opportunities.

ALP’s Strategic Plan continues to guide our planning and day-to-day decisions.  The key strategic focuses for this year are to:

  1. Create Value for ALP members
    • New producers
    • All members
    • Communications
    • Resources
  2. Advocate with stakeholders
    • Government Liaison/Advocacy
    • Enhance relations with other industry stakeholders
  3. Promote Alberta Lamb
  4. Maintain a sustainable, effective organisation
    • Succession planning
    • Encourage check off retention by being good for industry and giving value to members
    • Revenue generation
    • Maintain relationship with funders and supporters

Producing: A Voice

Alberta Lamb Producers provides a voice for the sheep industry. We work with the public, the media, the Alberta government, and funders and agencies such as the Alberta Livestock and Meat Agency (disbanded), and Agriculture and Rural Development to create positive relations that benefit our members and our industry.

ALP also represents our members on a federal level as a member of the National Sheep Network; to the federal government and at numerous other national and international organizations.

ALP is a central point of contact for all industry participants. Producer check-off dollars provide the infrastructure that creates a collective voice and a positive influence.

Producing: Connection

Annual General Meeting is a great way to hear the latest industry developments, provide input, share tips, news, and experience.

Educational workshops, shearing schools and information sessions are run throughout the year around the province, watch for new topics, locations and media options.

We also keep you connected through our free email news update service N’ewesline and our extensive and informative N’ewesletter.  We have created advertising options too. Marketline is a free weekly update on market prices in Alberta and Ontario.

Producing: Communication

ALP values your input. A big ‘Thank You’ to producers, who attend meetings and provide input through directors and staff.