Marketing:

• Marketing Your Lambs (ALP Management Module): The purpose of this module is to outline the marketing choices available to you as a lamb producer and to explore the opportunities and demands associated with each. The first part of the module will introduce lamb market opportunities in more detail to show the drivers of lamb production and lamb meat marketing. The second part of the module will introduce and explore each of these market options. We’ll review the advantages and challenges associated with each, and provide tips for selling into each market. Finally, the module will touch on other market considerations related to the marketing of lambs. We’ll point you to the many excellent resources on the Alberta Lamb Producers’ website, as well as other industry and government sites. The information in this module is intended to give producers the insight they need to build their skills in marketing their lambs.

• Questions and Answers for Distributing Meat (ALP fact sheet)

• Lamb Meat – Nutrition (ALP fact sheet)

• Links to Markets for Your Lambs in Alberta

• Weekly Sheep and Lamb Price Reports