Alberta Lamb Producers is proud to champion the province’s sheep industry and promote the many benefits of enjoying Alberta lamb. We work on behalf of local producers to strengthen awareness, build demand, and celebrate the quality of lamb raised right here at home.
Planning a local event, retail promotion, farmers’ market, food festival, or educational initiative? We’re here to help. Alberta Lamb Producers offers promotional items, display materials, and resources to support your efforts and showcase Alberta lamb with pride.
To request materials or discuss your promotional needs, simply contact our office by emailing admin@ablamb.ca. We’re happy to provide displays and tools to help make your event a success and share the story of Alberta lamb with your community.
Explore Promotional Strategies
Direct Marketing
There’s a great market for farm direct sales of lamb. Consumers like to know the person who has produced the meat, the production practices, and location. It can provide a higher and more consistent return for producers, but marketing takes time and effort.
Lambs sold privately to consumers must be processed in provincially inspected plants. It is illegal to sell meat processed on-farm or to allow buyers to process the animals on your property. Distribution of uninspected meat can result in adverse food safety and adverse public relations issues, which would be devastating for the whole industry.
Alberta Lamb supports producers with direct marketing initiatives designed to increase the amount of high quality Alberta Lamb available from farm-gate, farmers’ markets and in retail stores and restaurants. Alberta Lamb has an array of promotional materials to help producers promote their product.
Hosting Farm Visits
Hosting farm visits helps build relationships with customers, educates the public about sheep production, and promotes the sheep industry.
Anna Cairns, a producer in the M.D. of Willow Creek, has hosted farm visits for many years. Read her ‘How to’ article on hosting farm visits during lambing.