About > Promotions
From public campaigns to open farm days, youth engagement, and farm experiences, we explore ways to promote Alberta’s lamb industry. Through storytelling, education, and community connections, we build awareness and pride in locally raised lamb.
See how we’re raising awareness and building demand for Alberta-raised lamb through outreach and education.
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Learn about this global initiative promoting the benefits of wool and how Alberta’s producers are part of it.
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Discover how this annual event connects Albertans with local farms and highlights Alberta lamb production.
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Explore youth-focused programs and opportunities that inspire the next generation of sheep producers.
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Take a look at how Alberta Lamb is marketed through ads, media campaigns, and promotional efforts.
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