ALP Partnership With Campaign for Wool Canada
Alberta Lamb Producers is proud to announce a new partnership with The Campaign for Wool Canada and The Canadian Wool Council. Together, these organizations will explore future research and commercial projects that benefit Alberta sheep producers while supporting national and international efforts to rebrand and enhance the value of Albertan and Canadian wool.
Currently, The Campaign for Wool Canada and The Canadian Wool Council have two research studies underway, which will be supported by Alberta Lamb Producers.
The Shearing Plan
Shearing was identified as an area of priority in The Campaign for Wool’s/The Canadian Wool Council’s recent strategic plan. The Shearing Plan will look at Canada’s shearing needs in order to create access to high-quality, affordable shearing for the entire sheep industry.
Proposed ideas include a Canada-wide standard for shearing education and testing, recruitment, international apprenticeships, the potential for a free-shearing model and other solutions based upon feedback from the industry.
The Upholstery Plan
Following the success of the Carpet Plan, The Campaign for Wool Canada/The Canadian Wool Council have created the Upholstery Plan that follows the same strategic initiatives. The Upholstery Plan will evaluate the potential of creating 100% Canadian wool upholstery textiles for use in Canadian furniture, automotive, and aerospace manufacturing. It will look at processing, manufacturing, distributor and design partners as well as potential export markets.
International Wool Textile Organisation
The Campaign for Wool Canada/The Canadian Wool Council recently secured Canada’s first ever seat at the International Wool Textile Organisation (IWTO), the voice of the global wool trade. Working with the IWTO will amplify Canada’s voice on the global stage and will create opportunities for partnerships with members from other countries.
Canada’s delegation has representatives on each of the organization’s working groups including Market Intelligence, Product Wellness, Sustainable Practices, Biosecurity, Wool Sheep Welfare and Wool Interiors.
If you are interested in supporting the work of the Canadian Delegation to the IWTO please contact info@campaignforwool.ca
The Fabric Of Canada
A series of short films titled The Fabric of Canada was released as part of Wool Month. This series is a key element of the Campaign for Wool Canada and The Canadian Wool Council’s strategic initiative to rebrand and enhance the value of Canadian wool. The documentary shorts tell four different stories about Canadian wool and the people who transform it, highlighting the unique qualities that make Canadian wool so versatile.
Click here to view the films
Point-Of-Sale Kits
The Campaign for Wool Canada and The Canadian Wool Council also aim to support Alberta producers who sell their own wool and wool products through Point-of-Sale Kits. Each kit includes materials that highlight the benefits of wool to consumers and position Alberta and Canadian wool as a premium fiber.
To receive your complimentary kit please email info@campaignforwool.ca
- Visit https://campaignforwool.ca to learn more.
- Follow the Campaign for Wool Canada on Facebook and Instagram
